When clients visit your company building, it is essential to make them feel like VIPs. It means presenting yourself well and making them feel welcome. Here are some statistics that show the importance of making a good impression:
- Sixty-five percent of customers make a purchase decision based on the customer service they receive.
- Eighty-eight percent of customers will not return to a business after having a bad experience.
- Clients will tell an average of 11 people about a good experience and 16 people about a bad experience.
There is a lot at stake when clients visit your company. Fortunately, having a stable routine to make a good impression each time will be necessary. Here are a few strategies to help you with the process.
Create a Red Carpet Entrance
When a high-value client arrives at the airport or business establishment, the goal should be to make them feel like celebrities. This strategy means greeting them with a warm welcome, escorting them to their transportation, and ensuring they have everything they need during their stay. By going above and beyond to make clients feel special, you can increase the chances of them doing business with you in the future.
You can have luxurious chauffeur services pick up clients from the airport and take them to their destination in style. You can also have someone waiting for them at the arrival gate with a sign with their name on it. To make an even better impression, you can send a gift basket to their hotel room before they arrive.
When clients arrive at the business establishment, they should get greeted by someone at the door. This person can take their coat and escort them to the meeting room. If possible, have a staff member bring in refreshments for the client. These small touches will make a big difference in how the client perceives your company.
Make Their Experience Personalized
One way to make clients feel special is to personalize their experience. This strategy means considering their specific needs and wants when planning their visit. For example, if you know a client interested in learning about a particular product, you can give them a tour of the manufacturing process. Or, if you see a client who likes to golf, you can arrange for a round of golf at a nearby course. However, you might not know what your client wants, so you can start making suggestions. You can find a store that provides a fun activities guide in your city.
You can also send a personalized welcome letter to each client before they arrive. This letter can outline the itinerary for their visit and list any special requests they have made. By taking the time to personalize each client’s experience, you will show that you value their business.
Make Clients Feel at Home at the Office
Clients should feel comfortable during their time at your office. This step might seem complicated, but there are some easy ways to ensure this happens:
- You can provide a tour of the office on the client’s first day. It will help them get oriented and feel more comfortable in their surroundings.
- You can create a client welcome kit that includes items like a mug with your company logo, a notepad, and pens. These items will help the client feel more at home while working with you.
- You can ensure that the meeting rooms get stocked with snacks and drinks.
Taking care of your clients’ needs will show that you value their business.
Be More than About Work
When clients visit your company, they want to feel that the culture is ideal for a business partner. It means that they should feel comfortable and welcome in the office environment. The employees should have a sense of team spirit, and everyone should be willing to help when needed.
Additionally, clients want to know that your company is doing well financially. They will be more likely to do business with you if they see that you are successful. You can show this by having a well-organized office space and being up-to-date on the latest industry trends.
Their visit doesn’t have to be purely about business either. You can socialize by taking clients to a fancy restaurant, especially if they’re in town for a convention. If not, you can still invite them to lunch at a nice restaurant near the office. It will allow you to get to know them better personally.
By making an effort to make your clients feel like VIPs, you can increase the chances of them doing business with you in the future.
Final Thoughts
Making clients feel like VIPs during their visit is a great way to show them that you value their business. There are many different ways to make this happen. Still, some of the most effective strategies include personalizing their experience, making them feel at home in your office, and being more than just about work. Implementing these ideas will help you build strong relationships with your clients and improve your chances of success.
