As a business owner or entrepreneur, setting the tone for your company culture from the top down is important. One way to do that is to make sure that you are physically presentable and send the message that you take pride in your appearance and professional image.
Harvard Business School professor Laura Morgan Roberts referred to the professional image as the qualities representing the perceptions of key constituents on an individual’s competence. In other words, how you look has a lot to do with whether or not people perceive you as being qualified to do your job.
So, what specific things can you do to improve your image and send the message that you’re a competent leader?
1. Get a haircut regularly.
Nothing says “professional” like a man or woman with a well-kept hairstyle. If your hair is unkempt, it will reflect poorly on you and your business. Make sure to visit the barber or salon every few weeks to keep your hair looking sharp.
The type of haircut you also get matters. If you’re in a more traditional industry, it’s probably best to err on the side of conservatism. On the other hand, if you work in a creative field, you might be able to get away with a more trendy style.
In today’s competitive business world, first impressions are everything, and you want to make sure that you’re putting your best foot forward. Not only will this help you look your best, but it will also send a message to your employees that you care about your appearance and are willing to invest in it.
2. Invest in your smile.
Establishing trust with employees is essential for any business owner. After all, employees are the public face of a company and play a key role in its success. It’s important, then, for business owners to project an image of competence and confidence.
One way to do this is by investing in one’s smile. This means putting more effort into improving one’s smile if you’re unhappy with it. You can do this by whitening your teeth, getting braces, or even just making a point to smile more often.
A more specific option is to use Herbst orthodontic appliances to get straighter, more symmetrical teeth. Here are just a few of its advantages:
- They can help to correct crooked teeth and improve your smile.
- They are comfortable and easy to use.
- They are affordable and can fit into any budget.
- They are effective in correcting a wide variety of dental problems.
- They are durable and long-lasting.
Whatever you do, make sure that your smile is genuine and reflects the confidence you want to project.
3. Dress for success.
The clothes make the man, as they say, so make sure you are wearing clothes that are clean and pressed at all times. You never know when a potential client or customer will pop into your office, so it’s always best to be prepared.
In addition, the way you dress sends a message to your employees about what is important to you. If you show up to work in a suit and tie every day, it will send the message that you are serious about your job and expect them to be as well.
On the other hand, dressing more casually will show that you’re more relaxed and approachable. Finding a balance that works for you and your company culture is important.
4. Accessorize appropriately.
Wearing too much jewelry can be gaudy and off-putting. Stick to simple, tasteful pieces that complement your outfit without going overboard. The same goes for makeup — less is usually more in professional settings.
In general, it’s best to err on the side of conservatism when it comes to your appearance. You want to look polished and put-together, but you don’t want to come across as try-hard or fake. For example, it’s probably best to avoid wearing makeup altogether if you’re a man.
The key is to find a look that makes you feel comfortable and confident. Once you’ve found that, the rest will fall into place.
5. Practice good hygiene habits.
Good hygiene habits are important for everyone, but they are especially important for business owners. After all, as the leader of a company, you are setting the tone for the entire organization. If you appear disheveled and unclean, your employees will likely follow suit. On the other hand, if you make a point of maintaining a professional appearance, your employees are likely to do the same.
In addition to setting the tone for your organization, good hygiene habits can also improve your image among customers and clients. If you regularly meet with them face-to-face, you want to ensure that you present yourself in the best possible light. Appearing clean and well-groomed will give you a polished, professional appearance that will instill confidence in those with whom you do business.
Maintaining a good image among your employees is essential for any business owner. By dressing well, practicing good hygiene habits, and avoiding excessive jewelry or makeup, you can set the tone for a professional and successful organization.
