Digital Marketing: Steps to Take in 2019

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There used to be a time when you could scoff at the idea of using digital marketing to boost your sales. That time has long since passed. And now that you are probably familiar with some of the terms (SEO, SEM, and PPC), you might be wondering if they are what you need now. The answer is yes. If you’re not using any form of digital engagement today, you are surely missing out.

A digital marketing company in Melbourne is what you need to get some of that much-needed traction for your promotional activities. Here are some of the most critical steps that you should take in the digital landscape:

Personalized Marketing

In a rush to go digital, many companies chose the shotgun approach. You couldn’t blame them in the early days because even the digital marketing agencies were still working overtime to understand what worked and what didn’t. Today, however, there is no excuse for a shotgun approach. Your online marketing activities should be personalized to fit your brand and satisfy your market. There is plenty of data that you can gather, access, and interpret now. Data like consumer behavior and click tendencies, purchase histories, search queries, and more can tell you what to do with your personalized content. It’s so much easier now; it would be a shame if you didn’t personalize.


You can’t afford not to use videos to promote your products. A high percentage of customers would share a brand’s video without even thinking; they just liked it. As a result, more than 70% of businesses who use video have been successful at improving their conversion rates. More than half of the customers who have access to online videos feel more confident about their purchases. Somehow, the use of videos makes a brand seem a little more trustworthy. Try using videos today and watch as calls about your product begin to skyrocket.

Using a Social Influencer

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In the old days, if you wanted to sell, you used a model or a famous personality. These days, that tack might still work, but celebrities and other famous people now have to share the landscape with social media influencers. Social media influencers have an online blog, video channel, social media page, or some other online platform where they discuss their opinions on products, services, and experiences. As the public views them as different from paid actors and models, influencers are often seen as more trustworthy. When buying sports shoes, for example, a customer would now often ignore a star athlete endorser and look for reviews online instead. Usually, an influencer would be the first person they believe.


This term used to mean sending a text message. Now, it also includes sending messages through the vast collection of popular social media messaging apps, from Facebook’s Messenger to Snapchat. The good news for businesses is that they can also use these apps to send messages to willing participants. And in the spirit of personalization, wastage is dramatically reduced because user data keeps businesses – and search algorithms – informed.

You can no longer ignore what a digital marketing company can do for the success of your business. Talk to one now and make your advertising and marketing efforts work.

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