According to marketing experts, the pandemic has created a significant impact on marketing strategies. E-commerce is thriving, so corporations are now directing their investments toward marketing strategies that will drive online sales. Budgets are shifted to promote door-to-door deliveries. Frequently-used keywords in search engines are also monitored, so marketing moves can be based on those.
But even if e-commerce sales are surging, the pandemic is still a critical time for small businesses. Make one mistake in your campaign, and you may find yourself walking the path to your downfall.
Hence, if you’re currently exploring various strategies to keep garnering sales, consider this as a guide to set yourself up for success.
Digital Marketing Mistakes to Avoid
It would be wise to know what mistakes to avoid before proceeding with any strategy. This is also the best time to review your current tactics and ensure that your approach is updated and relevant to the crisis.
As you do that, you might discover that you’re making any of these of four common digital marketing errors:
1. Not Knowing Your Goals
Implementing marketing strategies without a clear goal is like traveling without a destination. The direction is unclear, and you have no definite answers to why you’re executing a certain action.
Setting goals should always be the first step in creating a digital marketing plan. It’s not enough to simply find out what your competitors are doing. Define your goals first, and then select a specific digital marketing strategy that will achieve them.
2. Not Having a Target Audience
Content without a target audience is also similar to not knowing your goals. You’re unsure whom to reach out to, so you just make your content “beneficial” for everybody. However, instead of resulting in sales, this may only confuse the audience, as they don’t know whom you’re exactly engaging with.
3. Not Giving Your Campaigns Enough Time to Produce Results
Just because digital technology evolves rapidly means that your digital marketing campaigns will bear fruit instantly. As with any business strategy you implement, marketing campaigns also need time before producing results. Remember that your audience is human, so they usually take time before getting engaged in the content.
The key is to be consistent with your efforts. Understand that any content needs an ample amount of exposure before it generates sales.
4. Not Understanding Your Data
Looking at statistics may not be your favorite, but they are crucial in determining if your digital marketing campaigns are succeeding. There may be no fixed answer to what the right data to monitor is, but you will likely benefit from using Google Analytics. It shows your website’s traffic data, which is the number of your web visitors.
Digital Marketing Trends to Use
The top five digital marketing trends this year are:
- Interactive Content
- AR and VR
- New-breed SEO
- Social Commerce
- Smart Bidding in Google Ads
93% of marketers agree that interactive content is more effective in educating buyers compared to static content. That’s because interactive content is highly shareable, which builds up brand awareness.
AR and VR, meanwhile, are particularly beneficial for making enhanced presentations, like conferences and product launches.
New-breed SEO is, of course, essential in making your website rank high in search engine results pages. Top local SEO services providers can help small businesses improve their SEO techniques.
Social commerce is basically social media. Because it has become so widely used, American internet users have begun regarding them as important information sources.
Lastly, smart bidding is also known as auction-time bidding or pay-per-click ads. It refers to Google Ads’ technology that optimizes bids for conversion, resulting in higher ad exposures and revenue.
By avoiding costly mistakes and sticking to the tried-and-true strategies, the chances of your business’s survival during the pandemic will rise, and you can bounce back stronger when the crisis is finally over.