Getting Together in the New Normal: Trends to Consider

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To be successful in a sea of hybrid and virtual events, you must have the appropriate skills, equipment, and strategies in place. This means making the most of what you have today while keeping the larger vision in mind for event planners and venues. It is essential to speak with and employ virtual event planning services to ensure the success of your event.

Here are some current event industry trends that are causing quite a stir:

Virtual Components in Micro-events

Micro-events are smaller-scale events that are often part of a larger hybrid model. These kinds of events offer many advantages in addition to safety. Smaller, more personal gatherings enable participants to network and form deep bonds. Because there are fewer individuals, your visitors have more chances to network on a more intimate level. Attendees are made to feel that they are a part of the event, not simply a number.

Micro-events are a fantastic method for event organizers to meet their guests and provide them additional options for attending the event. Your visitors can participate in person one day and digitally the next, tailoring their event experiences to their specific requirements and degree of comfort.

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Production of Broadcast Quality

As we enter the hybrid event age, it is time to raise the standard for virtual event creation, and this event trend accomplishes just that. We cannot return to a time before virtual happenings. Your virtual audience will not be satisfied with a single camera streaming from the back of the house. Moving ahead, your guests will demand a greater level of production value.

Whatever method you choose to distribute your information must be attractive to both audiences. As a result, professional broadcasting will be considerably more prevalent in 2021.

PCMA has collaborated with the Singapore Tourism Board and Marina Sands Bay to provide a dynamic broadcasting experience at Convening Leaders 2021. Because this was a hybrid event, the broadcast was intended to appeal to both in-person and virtual audiences. The studio was able to rapidly change backdrops and bring in panelists from distant places by using LED walls and floors, enabling attendees from all around the world to participate in a high-quality broadcast experience.

A Concentration on Safety

For the foreseeable future of events, safety will remain a primary priority. It will also play a significant role in whether or not your audience feels comfortable attending your event. This is an event trend, but it should be treated seriously. While nothing can eliminate the danger of attending gatherings, there are numerous measures we can take to limit the transmission of disease. It will be up to the event organizers to do their utmost to provide a safe atmosphere for attendees. It can also encourage other people to value proper hygiene and cleaning habits.

Wearable Technology

Wearable technology will be required to provide a safe return to in-person events. It’s unlikely that touchscreen registration will return to in-person events. Instead, we’ll see technology that allows guests to remain contactless. RFID-enabled smart badges and wristbands can enable contactless payment and digital lead retrieval. Wearable technology can also be used to reduce hazards by managing crowds and tracking contacts.

Klik provides a smart badge solution with RFID technology integrated into it that can help make your event safer. The intelligent badge can help with crowd control, tracking crowd density, and restricting entry when necessary. If one guest tests positive for COVID-19, the technology can generate a list of attendees at risk owing to proximity and alert them to the need to halt the spread as soon as feasible. Klik’s technology also enables participants to communicate without touching; attendees and exhibitors can exchange contact information with a click of the badge.

Improving Virtual Networking and Creating Community Networking

Attendees can make significant relationships in communities. Traditional networking meetings are frequently rushed and do not foster an atmosphere where participants can interact on a deeper, more meaningful level. We identified this problem at Bizzabo and created a networking community that connects with LinkedIn and enables one-on-one chat to make it simple for participants to communicate before, during, and after the event.

That concludes our forecasts for 2021-2022 event patterns. There is little question that 2018 will be a year of trial and error. We’re venturing into uncharted terrain. There will be a lot of trial and error as we go forward, utilizing data to evaluate the success of our experiments and leading us through this uncertain but exciting period. We shall discuss as an industry what works and what does not. We are stronger when we work together!

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