Business Strategies

It’s almost a year since the COVID-19 pandemic began, and by now, people are much aware—and feel—its impact, especially in entrepreneurship. According to the National Bureau of Economic Research (NBER), the number of active business […]

The threats of climate change are real, and they are already being felt in many places around the world, including the United States. The intense hurricanes can rip trees from the ground and flood residential

Designing a marketing strategy is never generic even for similar products. Companies don’t necessarily target the same consumers. This goes the same for a jewelry business. The socio-demographic characteristics of couples that would, for example,

Reading is an essential skill that we need in life. It is also a very important part of leadership. Good leaders are readers. They read anything they can get their hands on — leadership books,

Having a startup business is exciting. While your business idea has the possibility of bringing in a lot of money in the future, you need to make sure that you’re not paying yourself too much.

Flipping houses consisted of 7.5% of all home sales in the U.S. housing market this year, drastically increasing from the previous year thanks to the rising popularity of house flipping shows. However, house flipping isn’t

COVID-19 hit us all like a powerful left hook from Mike Tyson or Manny Pacquiao and left us all disoriented, not knowing what to do. If you ask many business owners, they would prefer stepping

Coming up with a great idea is not enough to launch your business; in fact, it is only the starting point of a long journey. Launching a business is very complicated and overwhelming. It involves

Although often associated with the lifestyle of yogis, the teachings of mindfulness and positivity have become prevalent in the current culture well beyond the practitioners of yoga and meditation. It’s in political discourses. It’s in