Web design involves a combination of different elements put together to form a cohesive and functional layout. Any reliable web design and development professional in a place like Mountain Home, Arkansas aims to achieve coordination of all the components for the design to be effective. Among these is color, which determines emphasis and forms the focal points within a web page.
Enhance the visual appeal of your website since it’s essential to give thought to your color combination. Explore some of the basics to consider when undertaking the process.
Target Audience
When picking a color for your site, understand the demographics of your target audience. This will form the basis of your color scheme as you will understand their personality and emotions. Where your clients are mostly women, you will want to appeal to them by incorporating colors associated with femininity, which may include green, purple and blue. Men prefer black, red, green and blue.
Color Association
Consider the different color association given to different shades. Black communicates power and elegance and is therefore appropriate for luxury products, while blue shows confidence and tranquility. Use colors that will have an impact on the emotions of the visitors depending on your line of products and get them to act on the call to action.
Industrial Hues
While you want to stand out and differentiate yourself from the competition, it’s important to understand what colors define your industry. While using green for feminine products may not elicit any association, the same color, when used for environmental organizations, will quickly draw a reaction from the corresponding industry. Use color to differentiate yourself from your competitors but stick to the traditional color palette associated with your line of business.
Readability
When picking your background and text colors, test them for readability. Using color contrast will help you achieve desired results. The most common application on websites is a white background with dark text for the main content display to make it easy to read. To highlight significant elements, you can use a colored or shaded background with light text, which is a technique referred to as a reverse type.
When applied appropriately, color contrast will aid in achieving the desired result such as acting on the call to action. It also helps to attract attention to specific parts of the website. Just like the font and spacing, color combination plays a significant role in text readability.
Consistency
Established businesses usually have specific corporate colors associated with their brand. You may want to stick to the same colors both online and offline for uniformity. This means that your logo, website design, and social media channels should all bear the same color scheme. Instead of adding new colors to your palette, consider using variants of the existing ones.
Another element of consistency is using color to organize and define similar components within a website. To give cues to visitors, use the same colors for page headers and clickable links within long-form content. Consistent use of color makes the website design comfortable for the eyes and user-friendly.
Choosing colors for your website should not only add to its aesthetic appeal but also boost its functionality. Considering the demographics of your visitors and incorporating color and marketing psychology in the scheme will enhance effectiveness and efficiency.
