The year 2019 is a year of innovations and new things to come, especially in the digital marketing world. What do you need to know about the latest trends for this year?
In a competitive market, you always needed to step up your game. In Long Beach, CA, alone, there are a lot of SEO companies that may have already been updated on the latest trends. They may already be helping your competitors, and they can help you too if you finally decide it’s time to level up. Would you want to be left behind? Here are some of the latest trends on SEO that you shouldn’t dare miss out on:
Voice Search Is Gaining Popularity
Are you familiar with Siri or Alexa? How about Echo or Cortana? They’ve been very helpful in your searches lately, right? Well, that’s the trend sooner or later this year.
The virtual assistants by Apple, Microsoft, and Amazon have been gaining popularity in the United States. There are over 39 million people who own at least one smart speaker. If you want your article to be found instantly on search engines, incorporate the answers to the questions that people would ask these virtual assistants.
Useful and Relevant Results
Google has already changed its algorithm in terms of search engine rankings of web pages. This now enhances the user experience as it brings relevant results to the person searching. The plus factor of this trend is that it only takes seconds for Google to give you what you are looking for. Pretty much amazing and exciting, right?
Mobile-first Indexing
First time to ever hear of such a term? Well, you’re not the only one. This was introduced by Google last year, and it ranks web pages according to the user experience of mobile users. The Global Digital Report of 2019 by We Are Social and Hootsuite reveals that there are now 5.112 billion unique mobile users all over the world. That’s a 67 percent penetration to the world’s total population of 7.676 billion. With this new feature by Google, marketers should think about making their web pages as mobile-friendly as possible.
Quality Content
When you have well-written and well-researched content on your webpage, it ups your chances of ranking high on Google’s algorithms. Quality has never been more important, and you need to showcase your brand’s credibility, or Google will not notice that you’re there. People are more inclined to clicking and opening web pages that are helpful and contains quality content. So, if you want to get noticed, work on it now.
These trends will only be there to serve as your guide to survive this ever-changing digital marketing landscape. You have to remember that this year is an opportunity for you to make your brand one of the go-to sources of information of customers on the web. With all the noise that’s there, be that calming voice that helps people find their way to the right content.
Digital marketing is always a fast-paced industry. One must always keep updated on the latest trends to keep up. It wouldn’t hurt to try some of the trends listed above.
