Business Strategies

Many business-to-business or B2B firms use direct methods to market their products or services. The goal is to target prospective buyers directly, instead of the usual mass-media campaign. However, B2B businesses can still benefit from […]

Maintaining safety and security in a retail store is a constant challenge. You never know when a robber is going to walk through the door and demand the cash register, or when an unscrupulous employee

The Internet was once called a ‘trend’ that would pass as soon as people got tired of it. In 1995, prominent writer and astronomer Clifford Stoll even claimed that “The truth in no online database

Managing cash flow plays an important role in ensuring small business survival. Without the right knowledge and experience in handling finances, business owners are bound to face major issues. In fact, statistics revealed that 82%

Outsourcing has been around for a while now. But because of the enormous strides in information and communication technologies, outsourcing has been evolving in a direction that makes it even more viable compared to, say,

Content allows your business to shine and profit. With the right website copy, articles, and videos, your content establishes trust, creates leads, and engages consumers. But favorable outcomes require consistently good content. And that can

Almost every large business will have an online presence. However, creating your own website isn’t as simple as it seems. Aside from securing the domain name, there are a few more factors you should focus

The COVID-19 pandemic brought many industries to its knees. With governments around the world enforcing quarantines and lockdowns, businesses were shuttered, companies had to restructure and reorganize, and newly formed ventures had to delay operations.

A business’s customers are arguably an essential part of its entire operations. Simply for the reason that without them, no one would purchase their products or service, hence, no conversions and profits. The consumers are

Many companies routinely issue smartphones, tablets, and laptops for their employees, allowing them to work anywhere and anytime. However, once those devices leave the relative safety of the office, they become a vulnerability in the